Tom is a multi-award winning marketing and brand strategist with over two decades of experience in some of the world’s best agencies, including BBDO, Leo Burnett and BBH. His columns for Marketing Week and blogs on creative effectiveness are required reading in the industry.

He’s now VP Brand Strategy at new era marketing company Jellyfish, part of the Brandtech Group, where he works across their global client portfolio to deliver more effective digital marketing strategy and execution.

Before moving to Jellyfish, he was Executive Strategy Director and Head of Effectiveness at adam&eveDDB, where he worked alongside ‘Godfather of Effectiveness’ Les Binet.

He is in demand as a speaker at major marketing industry events, including Cannes Lions, Google Firestarters and the IPA’s Effweek.