Full Name
Jeannie Houchins
Job Title
previously of Ab Inbev and Starbucks
Speaker Bio
Jeannie Houchins, a seasoned professional in brand and corporate reputation communications, specializes in health, wellness, nutrition, and consumer packaged goods. Notably, she orchestrated and led the inaugural Starbucks Global Coffee Week, showcasing her expertise in supporting C-suite executive thought leadership. Her adept management of the Budweiser brand and issues communication for the FIFA World Cup Qatar 2022™, the world's largest sporting event, underscores her strategic prowess.
An award-winning marketing communications leader and agency veteran, Jeannie has held senior roles at the most distinguished global public relations firms. Her core competency lies in building brands and business units, utilizing consumer insights to drive innovation, generate revenue, and scale business operations. Jeannie is known for coaching teams to embrace a shared purpose beyond individual contributions.
In addition to corporate achievements, Jeannie is a Registered Dietitian and provided her expertise to public health programs at the Centers for Disease Control (CDC). Her engagement with the Institute of Food Technologists (IFT) focused on ensuring the accurate dissemination of sound food science education and messaging to demystify the intricacies of food ingredients, safety, and their impact on health.
Jeannie holds a master's degree in communication from Tufts University and Emerson College. She earned her bachelor's in nutrition from the University of Minnesota. Actively involved in professional organizations, she is currently a Scientific Committee Member for Food Week 2024 and has severed as Food, Nutrition, and Wellness Scientific Chair for IFT's Annual Meeting Scientific Program Advisory Panel. Additionally, she is an appointed judge for the International Association of Culinary Professional's 2024 cookbook competition, and volunteers for Table for Two (T2T), an award-winning international non-profit social enterprise addressing obesity and hunger issues.
Her diverse certifications include Bean-to-Bar Chocolate, Wine & Spirit Education Trust (WSET), and Creative Fragrance Development from the Fashion Institute of Technology. Jeannie is an active member of prominent associations, including the American Society of Nutrition, Academy of Nutrition and Dietetics, Dietitians in Integrative and Functional Medicine, Sports Cardiovascular and Wellness Nutrition, Institute of Food Technologists, New York Academy of Sciences, and the International Association of Culinary Professionals.
An award-winning marketing communications leader and agency veteran, Jeannie has held senior roles at the most distinguished global public relations firms. Her core competency lies in building brands and business units, utilizing consumer insights to drive innovation, generate revenue, and scale business operations. Jeannie is known for coaching teams to embrace a shared purpose beyond individual contributions.
In addition to corporate achievements, Jeannie is a Registered Dietitian and provided her expertise to public health programs at the Centers for Disease Control (CDC). Her engagement with the Institute of Food Technologists (IFT) focused on ensuring the accurate dissemination of sound food science education and messaging to demystify the intricacies of food ingredients, safety, and their impact on health.
Jeannie holds a master's degree in communication from Tufts University and Emerson College. She earned her bachelor's in nutrition from the University of Minnesota. Actively involved in professional organizations, she is currently a Scientific Committee Member for Food Week 2024 and has severed as Food, Nutrition, and Wellness Scientific Chair for IFT's Annual Meeting Scientific Program Advisory Panel. Additionally, she is an appointed judge for the International Association of Culinary Professional's 2024 cookbook competition, and volunteers for Table for Two (T2T), an award-winning international non-profit social enterprise addressing obesity and hunger issues.
Her diverse certifications include Bean-to-Bar Chocolate, Wine & Spirit Education Trust (WSET), and Creative Fragrance Development from the Fashion Institute of Technology. Jeannie is an active member of prominent associations, including the American Society of Nutrition, Academy of Nutrition and Dietetics, Dietitians in Integrative and Functional Medicine, Sports Cardiovascular and Wellness Nutrition, Institute of Food Technologists, New York Academy of Sciences, and the International Association of Culinary Professionals.
