Contagious Intro /

Contagious Trend / Laughing to the memory bank

There’s no question: humor is back on the brand agenda. As competition for attention increases, tickling someone’s funny bone is a shortcut to connection and memorability. But how can brands best employ this sometimes tricky tactic? In this talk, Contagious Principal Strategist Chris Barth will unpack how to strategically apply humor to not just get a laugh, but to build your brand in the process.

WARC /  The Multiplier Effect

Brand and performance advertising are increasingly siloed, reducing their consumer impact and financial payback. In this session, WARC will present findings from “The Multiplier Effect” - a study published with Analytic Partners, BERA.ai, Prophet and System1 - showing how an integrated approach yields stronger returns, and offer actionable tips on how to do so in practice.

YouTube / Unleashing Creativity for Video Using Google AI

Dive deep into the world of AI-powered video advertising and discover how Google AI is transforming creativity on YouTube. Join us as we explore the impact of Google AI on every step of the creative process, from learning, ideating, creating, and expanding. This session will balance inspiring creative examples with ready-to-use tools and resources that can be leveraged throughout the entire creative process.

Cultural Moments of 2024 / 

The most successful brands engage in culture, leveraging its sway to influence consumption and catalyze propagation. In this talk, Marcus Collins, marketing professor and best-selling author of For the Culture, will explore the anatomy of successful cultural engagement by analyzing some of 2024's biggest cultural moments and extracting learnings that might be incorporated in our own work.

Contagious Trend / Coaching an Effective Creative Culture 

Want to elevate your creative work? Attending Most Contagious is a great start. But what next? You'll need to nurture the conditions for that creativity to thrive in your business by weaving it into the culture of your team, your brand, your organisation. Sound daunting? Fear not. In this talk, Contagious Head of Advisory for North America Becca Peel will provide pointers and provocations. Let's go, team.

Solo Stoves / Blunt

Find out how Solo Stove developed their breakthrough work featuring Snoop Dogg. Hear how the team built from the first round of the campaign - which became an industry lightning rod last year - to round two, and get tips on how to craft a brand platform powerful enough to drive a Multiplier Effect between brand impact and commercial performance.

Ideas of the year / 

A quickfire rundown of five big ideas from the world of marketing effectiveness in 2024, and what they're going to mean for you in 2025

Grubhub / Special Delivery

Learn how the brand created a long-term loyalty play by tapping into the powerful, personal moment when new mothers crave their first post-birth meal. Grubhub’s Special Delivery campaign broke through the noise in the highly competitive food delivery sector, increasing customer loyalty by 54%. Discover, too, how Grubhub redefined brand engagement through empathy, creativity, and meaningful customer relationships.

Don’t Believe the AI Hype /

With 10+ years of experience in AI and working for major brands at the intersection of creativity and tech, The Coca-Cola Company's Global Head of AI Design, Dominik Heinrich, will demystify the hype around AI and reveal its impact for marketers. You’ll learn actionable insights on the steps brands need to be taking today, and discover why becoming more human is key to staying relevant in an AI-agentic world.

Springboards / AI Won’t Steal Your Job, But It Might Steal Our Creativity 

Creativity is under siege. Algorithms and automation are lifting the floor of our work, but they’re also lowering the ceiling. At this very moment, we’re standing at a fork in the road: do we outsource too much to AI and march into a dystopian “Brave New World”? Or do we take control of the tools and build something weird, wild, and totally new? Springboards Co-Founder/CEO, Pip Bingemann will share how they’ve been breaking AI on purpose and turning it from a tool for answers, into a tool for inspiration.

Clash of Clans / Hammerless 

One of the world’s most popular mobile games, Clash of Clans has been downloaded more than 2 billion times since its 2012 release. Its latest campaign, a true crime podcast starring a TikTok forensic scientist, continues the game’s streak of stand-out marketing instrumental to its longevity. This session will break down how to generate excitement and loyalty among existing fans, while using social media, compelling content and influencer partnerships to attract new audiences.

Most Contagious Campaign of the year / 

The pick of this year’s stand-out creative marketing will be fêted and debated, discussed and dissected by the Contagious team - but which will be declared the Most Contagious Campaign of the Year?