Tati is the Vice President of Marketing for Unilever’s largest Home Care business – Dirt Is Good, a federation of brands and a coalition of projects which aim at delivering uncompromised top cleaning performance to meet people's laundry needs, while powering them up to act on the issues they care the most. Currently based in London, UK, she leads the Dirt Is Good equity, design, and innovation programme. Her ambition is to ensure that people shouldn’t have to sacrifice sustainability for top performance, and vice-versa – the two should be synonymous.