Most Contagious / London
7 December / 9am - 6pm

Most Contagious delivers insights and inspiration that will help you create better, braver work.

At our unique event you’ll get the inside story on the most innovative and effective advertising campaigns of the year from the teams behind the work, learn about the trends that are shaping the industry, and much more.

It’s everything you need to understand modern marketing.

Barbie / The Most Contagious Brand of the Year

Lisa McKnight / EVP, Chief Brand Officer, Mattel Inc.

This year, Barbie didn’t just dominate the box office, she evolved from a toy into a cultural phenomenon. Over the past decade, Mattel’s ambition has been to regain relevance by transforming Barbie into a lifestyle brand, but, as Mattel’s Chief Brand Officer will explain, Barbie has surpassed that ambition by becoming a state of mind. She’s everything. 

Heinz Ketchup / Secret Sauce

The world’s most famous ketchup brand was in danger of going from iconic to nostalgic. This session will delve into how Heinz Ketchup leveraged its distinctive assets to break into culture and remind people that, when it comes to ketchup, it has to be Heinz.

Fiat / Operation No Grey

Grey might be the most popular car colour, but it doesn’t reflect Fiat’s vibrant Italian roots, which is why the brand has vowed to stop producing grey vehicles. This talk will divulge why Fiat decided to dip one of its cars (and its CEO) in a vat of orange paint to prove its commitment to la Dolce Vita. 

Dove / The Cost of Beauty

While social media is harming the mental health of three in five kids Dove won’t stand idly by. This session will highlight how the brand is galvanising people to take action when it comes to toxic beauty ideals, reinforcing Dove’s reputation in the fight against unrealistic beauty standards.

Where to Settle / Mastercard

Mastercard built on years of financial inclusion initiatives to develop a tool to help refugees from the war in Ukraine find housing and employment in Poland. The team behind the initiative will explain the importance of ‘data for good’, how they worked effectively with government, and why financial inclusion isn’t just a brand goal, but a business strategy.

Raise Your Arches / McDonald’s

Bow bow. Chick chicka chicka. The team behind McDonald’s instantly iconic ad will serve up insights into how they cracked a challenge of needing to everyone to love the brand, preparing for incoming legislation prohibiting their ability to advertise and how they created an invitation to do what felt good.

The World Ahead 2024 / 

What are the key trends that will shape the coming year in politics, business, technology and culture? Tom Standage, editor of The World Ahead, the future-gazing report series published by The Economist, provides a whistle-stop tour of what to expect in 2024.

For the Culture /

There is no external force more influential to human behaviour than culture, which makes culture the biggest cheat code for marketers or anyone with a vested interest in getting people to take action. With culture not only driving today’s consumption but also ushering the future of brand, this session is not to be missed.

Contagious Trends /

Our team of editors and strategists will be examining and explaining the most interesting and important shifts from the worlds of technology, culture and consumer behaviour that are set to impact the marketing industry. Brought to life with case studies and underpinned by expert interviews and analysis, these sessions are designed to help you get a head start on 2024.

Want to join the lineup?

For five years Contagious has provided speaker slots for up-and-coming talent at our events, giving the more junior end of the industry a chance to appear alongside some of the industry’s leading lights.

If you’ve got some interesting opinions and insights you’d like to get off your chest then this is the opportunity for you. Find out more.

Learn

Learn about the trends and technologies that will shape the ad industry in the year ahead from Contagious’ expert editors and strategists, in a series of lively and case study-packed talks.

Understand

Understand the strategies behind some of the most innovative and effective campaigns of 2023, as the teams that created work give behind-the-scenes accounts of how they found their ideas and brought them to life.

Discover

Discover new ideas, brands and people that will leave you feeling inspired. At Most Contagious we celebrate and analyse best-in-class creativity to equip you with everything you need to make better, bolder work.

Business Design Centre,
52 Upper St,
London N1 0QH

Nearest tube: Angel