Give us a day, we’ll give you a year /
Most Contagious London is back. On 2 December, we’ll condense a year’s worth of marketing brilliance into one unmissable day of inspirational talks – helping you make better, braver work.
Join us for a behind-the-scenes look at the most innovative and effective campaigns of the year, briefings on the trends that’ll define the industry – and everything else you need to get ahead in 2026.
Don’t wait – get your tickets now.
Pick your pass /
A Most Contagious pass includes all main stage sessions, ample networking opportunities, lunch, refreshments, all-day coffee and post-event drinks. Plus, you’ll enjoy an inspiring day featuring cutting-edge thinking. Full price tickets are £550.
Classic Pass
£550 (excl VAT)
The Classic Pass grants you complete access to the Most Contagious experience — the essential briefing on the year's most important marketing developments and the innovations poised to shape our industry's future.
Immerse yourself in meticulous campaign deconstructions delivered by their creators, gain fresh perspectives on emerging trends, and connect with industry leaders in our uniquely curated environment — free from the overt selling that characterizes other industry gatherings.
Join the marketing community's most anticipated end-of-year celebration of creativity and innovation. The Classic Pass is your gateway to the insights that will drive success in the year ahead.
Available from September 23, 2025 until sales close
Start-up Pass
£350 (excl VAT)
The Start-up Pass lets you experience the full event of breakthrough insights, alongside industry pioneers and potential clients, at a price that works for your growing creative venture.
- Independent business (not owned by another company or holding group)
- Less than £5 million in total funding received
Incorporated within the past five years (after 15 June, 2020) - Operating in or serving the creative ecosystem
With limited availability, we strongly recommend applying for your Start-up Pass early.
Breakthrough Pass
£300 (excl VAT)
Fast-track your creative marketing journey without breaking the bank. The Breakthrough Pass provides the same access to all insights and connections for creative marketing professionals in their first five career years.
- Within the first five years of a professional career in creative marketing (started after 2 December 2020)
- Currently working in or directly serving the creative marketing ecosystem
- Junior to mid-level agency professionals or in-house marketing team members
Applications must include your CV/resume, a brief statement about your industry role, and confirmation of your career start date. Limited spots available.
Platinum Pass
£750 (excl VAT)
Our Platinum Pass provides access to the full Most Contagious experience. Enjoy priority seating and a curated networking session exclusively for senior leaders, creative innovators and key decision makers.
Senior leadership position (C-suite, VP, Managing Director, or Head of Marketing/Creative) representing organisations with significant market presence:
- Brands with marketing budgets exceeding £8 million
- Global or multi-market operational footprint
- Minimum five years established market presence
- Demonstrated strategic decision-making authority and budget responsibility
Limited space here, so we'll ask you for a professional leadership profile and company revenue verification.
Discounts available for 5+ tickets / Please contact events@contagious.com to find out about special group rates.
Look who’s talking /
O2 Daisy / How an AI Granny Scammed the Scammers
Last year phone fraudsters targeted 70% of the UK public and stole billions. Telco O2 had enough and to protect its customers, it unleashed an AI-powered scambaiter that sounded like an innocent granny, but had no mercy when it came to fighting fraud. In this session, David Masterman, VCCP's Executive Creative Director, and Simon Valcarcel, O2 Marketing Director, will show how the brand made headlines and significantly boosted its reputation by taking a creative approach to solving the issues that matter most to its customers.
KitKat / Don’t have a break, have a timeless brand
For 90 years, KitKat has shown that timeless consistency is a superpower when paired with timely relevance. In this session, have a peek under the hood on how the brand has stayed true to its core while adapting to cultural shifts and changing consumer needs. From protecting distinctive assets to the dangers of bored marketeers, discover what it takes to maintain the longevity of a brand platform that keeps on delivering.
AXA Three Words / A Systematic Solution to a Systemic Problem
Being a woman shouldn’t be a risk. With domestic violence worldwide impacting one in three women, insurance brand AXA felt it needed to step in. Through the seemingly small act of adding the phrase ‘and domestic violence’ to its home insurance policies, AXA made a massive difference, creating an escape for women trapped in abusive relationships. Find out how just three words enabled AXA to upend industry standards, stand out in a commoditised category and help the brand’s consideration soar to the number one spot.
Lucky Saint / Thou Shalt go to the pub
No drinks, no fun? Not according to Lucky Saint, which has become the UK’s number 1 independent alcohol free beer by fostering a new type of pub culture that doesn’t involve booze. Marketing director Kerttu Inkeroinen will break down how the brand has become a category leader by creating a product and drinking experience that doesn’t make people feel like they’re compromising on either taste or social connection. This session will uncover how the brand is aligning with social shifts to eschew the virtuousness previously associated with drinking alcohol-free and create a pint people can’t say no to.
Vaseline Verified / From Viral Hacks to Verified Facts
How do you continue to make a 155-year-old brand culturally relevant for a new generation? This session will dig into how Vaseline partnered with online creators to find surprising new uses for the product beyond skincare. Learn how the Vaseline Verified campaign, one of the most awarded campaigns at Cannes Lions this year, made everyday hacks trusted, shareable and shoppable and turned user creativity into a global growth engine.
Division, Exclusion and Isolation / Unpacking culture in 2025
This year, it’s apparently caused plane crashes, forest fires and sparked a global battle of jeans advertising. And yet, DEI (Diversity, Equity and Inclusion) is actually the best lens to understand what happened in culture in 2025. This session from The Unmistakables will help you better understand the most divisive moments from the past year and what they mean for how brands should behave in 2026.
How to Win in 2030 /
Halfway through a decade that’s already brought us Covid-19, ChatGPT and Barbenheimer, we’ll examine the most interesting trends shaping consumption, culture, media and technology to explore how they may develop across the next half-decade. By extrapolating the effect of these forces on the evolving marketing landscape, we’ll look at what it takes for a brand to win in 2030.
The CMO’s Survival Guide /
Ever wanted to turn a CMO upside down and relentlessly shake them until all their industry secrets spill out onto the floor? No need, Contagious has done it for you (figuratively at least). We’ve spent 2025 shucking insights out of the best marketers in the business – from their winning business strategies to their biggest challenges – and harvesting some priceless pearls of wisdom along the way. In this session, we’ll connect the dots and package those hard-won learnings into a survival guide for the year ahead.
The Future of Attention /
Caught between the late lamented monoculture and the AI slopocalypse, attention is fragmented, fleeting and harder to capture than a limited-edition Labubu. So when culture isn’t one-size-fits-all and there’s no clear choice between the Super Bowl and pickleball, how do brands make the most of blockbuster moments while not overlooking the niches? In this session, you’ll learn how to harness creators, collabs, and cultural micro-moments to reach people where they actually are. (You will not get a Labubu).
The Great Escape /
Wars, economic uncertainty, societal division and the looming threat of AI. 2025 hasn’t exactly been a Jet2 holiday. This session draws on how the most creative brands are helping people get away from it all by turning existential dread into creative fuel. You'll learn how to leverage escapism to reconnect with disillusioned audiences, create immersive worlds that turn followers into fans, and use absurdism and play to drive cultural resonance.
Crushing Culture /
If you ever had a nagging sense that out there somewhere was a brand completely cutting through the noise and emerging as a beacon of best practice when it comes to influencing culture... you'd be right. We'll be breaking down the brand that’s leading the way and extracting the learnings you can apply in 2026.
Brands of Love and Belonging /
The golden age of connection is showing some rust. Loneliness is described as an epidemic. Social media is no longer social. Individualism may be dominating the cultural mood music but, despite this, some brands are thriving by reading the room and playing to our deeply rooted desire for love and belonging. In this session you’ll discover the ROI of IRL, learn how to recalibrate for community and understand why brands that prioritise 'we' over 'me' are valued in the billions.
Contagious Pitch Battle /
Discover hidden gems of creativity from around the world as the Contagious team pitch their personal favourite campaigns of 2025 and vie for the title of Most Contagious campaign of the year.
Why attend? /
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Learn
the trends and technologies that’ll shape the ad industry in the year ahead – in a series of lively and case study-packed talks from Contagious’ expert editors and analysts.
Understand
the strategies behind 2025’s most innovative and effective campaigns, as the teams behind the work break down how they found their ideas and brought them to life.
Discover
new ideas, brands and people – and leave inspired. Most Contagious celebrates and analyses best-in-class creativity to give you everything you need to make bolder work.
Partner with us /
Forward-thinking, senior members of the advertising and marketing industry come to Most Contagious to be inspired by our content. Now’s your chance to speak to them. If you want to be a part of the event, reach out to Joe Watson, head of sales & partnerships, to chat about the exciting sponsorship opportunities we have to offer.
Location /
Southbank Centre
Belvedere Road
London
SE1 8XX